In some cases, having your own business can be a bad thing especially when you’re dealing with bad reviews. Steve Barbarich who started as an engineer ended up dealing with a high volume of bad reviews when he started his business.
He realized that starting your own business isn’t exactly straightforward. Success isn’t always instant and there are times when you will have to accept failure as part of your journey. So what were the things that he learned when he first opened a Steve Barbarich San Diego business?
Expect the unexpected
The first thing that he realized was that there are a lot of uncertainties when you open your business. His first business was filled with uncertainties from problems with parts to concerns regarding the experience of his engineers. While some of these mistakes were avoidable, a lot of the problems that he faced popped up out of nowhere.
Hiring the right people matters
Another important lesson that he learned when he opened his business was that the right people in your business make a big difference in the long run. It was costly at first especially when the business wasn’t picking up yet. However, it was a good move for him to have a senior engineer who had more experience than him.
In the end, one of the biggest mistakes that he made was to have a business filled with rookies in the industry. While young minds can be creative when it comes to designing products, their lack of experience can be considered a serious liability especially if you have limited funds.
Creating a good product can go a long way
A good product can be costly but it can go a long way. Steve Barbarich learned the hard way that you should never compromise on the quality of the products or the services that you offer to your market. A good product could yield a positive review. And nowadays, everyone views online reviews and feedback as the absolute truth.
However, developing a good product is a complicated process. You will need to test it and get the help of your usual market. In some cases, you will have to pay the testers just so you know what they don’t like about your product. And between releasing a product that comes with a lot of flaws and spending on testers, you’d rather want to spend on testers.
Marketing is just as important as having the right product
Lastly, marketing is just as good as having a good product. Sometimes, brands that have an average product end up having good reviews because of their relationship with customers and reviewers. Marketing plays an important role if you want to get the best results in your business.
Steve Barbarich hired marketing experts that built his brand from having bad reviews to becoming the top company in his niche.
If you’re going to start a business, keep in mind that there are a lot of difficulties along the way. In some cases, you will just have to learn as you go. For Steve Barbarich, he learned the hard way.