Things Every Brick And Mortar Shop Should Know Before Going Online

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Brick and mortar shops have struggled in this pandemic. One of the reasons why these businesses have struggled is the fact that they haven’t transitioned online. Starting an eCommerce website seems daunting especially for someone who isn’t techy.

However, you don’t need to be techy to be able to get your products online. Steve Barbarich is an eCommerce success. He was able to sell different products using the World Wide Web. Could you believe that he wasn’t exactly the techy geek that you’d think? He was an engineer. He graduated from Harvey Mudd College with an engineering degree only to realize that he has a different calling.

He simply had a bad experience buying products online. From here, that’s when he decided that he should try eCommerce himself. Based on his experience, there are a few things that every brick and mortar shop should be doing to be able to find success selling online.

Consider Improving User-Experience

One of the things that Steven Barbarich realized is that people are no longer patient. They will most likely leave your website if it is too slow. That is why you have to do your best to formulate a good user-experience especially when you want your visitors to convert.


What are the best ways to do this? First, you want to optimize your site wherein it loads fast on both desktop and mobile. You also want to test it on different browsers. Next, you also want to make the description as accurate as possible to prevent confusion on the part of your potential customers. Some companies would even develop their own app to cater to their customers.

Some would argue that going online is “expensive”. If you are going to do the math; especially now when people refuse to go to physical stores to shop, capturing their attention online is a good way to boost your sales.

Always Consider the Quality of your Product

The pandemic isn’t an excuse to have lame products. You want to make sure that you are going to check the quality of your products regularly. Ask your customers what they think of your products to have a concrete idea of what you should be improving at this point.


This is better than dealing with bad reviews that will catch you blindsided. A lot of businesses are not proactive when it comes to these matters. In the end, it does more harm than good.

You Will Have to Multitask

If you want to survive the pandemic, hiring a good number of employees might not be a practical move. In reality, a lot of online businesses simply have one or two freelancers that assist the business owner. Steve Barbarich during his early days as an entrepreneur tends to also do this. He remained practical maintaining low overhead to ensure that the profits are up.

As a downside, you will be working more than 8 hours a day. But is it really worth it? For those who are looking to make their dreams come true, then this is definitely worth it.

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